Astrology’s Evolution and the Rise of Mass Media
Astrology, which originally aimed to interpret and predict natural occurrences and later delved into administrative and ideological matters, has entered a new era with the rise of mass media. Daily forecasts, absent from astrology for nearly a millennium, reappeared in the 1930s through newspapers. Astrology has transformed into a standardized cultural product produced and widely distributed by mass media for the masses. Psychologists embrace them without reservation because they embody the pinnacle of historical psychological knowledge. Indeed Main media and Astrology is a reflection of the culture Industry .
Astrology, originally intended to interpret and predict natural phenomena, subsequently expanded its focus to encompass administrative and ideological subjects. With the advent of mass media, astrology has entered a new era. After newspapers reintroduced daily forecasts, astrology evolved into a standardized cultural product that the mass media now produce and widely disseminate to the public. Psychology enthusiastically supports it, as it represents the culmination of historical psychological understanding.
Astrology’s Popularity in the Twentieth Century
From the latter half of the twentieth century onwards, astrology’s popularity experienced significant growth in numerous European countries, notably Germany, in tandem with the burgeoning media landscape. Notably, even figures such as Hitler displayed a keen interest in astrology. It found its way into countless media platforms, including magazines, TV programs, various digital video broadcasts, hotlines, and even on global social media platforms. Astrology has emerged as one of the most prominent trends in popular culture.
Astrology in Publications and Media Services
This ancient practice has appeared extensively in publications, television programs, and websites. Services such as birth chart predictions and paid astrological consultations are readily available. The media widely disseminates horoscopes, tapping into the human desire for hope and anticipation, as well as fear. Commercial astrology, including forecasts about the romantic lives of the general public in newspaper columns, attracts a substantial customer base. Newspapers played a pivotal role in promoting astrology before the internet removed constraints of time and space, as they incorporated astrology into their content to draw in more readers.
Astrology and Consumer Culture
Topics like diets linked to Zodiac signs, fashion influenced by Zodiac signs, and character analyses based on children’s Zodiac signs have intertwined with astrology and found a niche within newspaper columns. These sections cater to the capitalist industry by showcasing popular trends and fashionable products, with the goal of boosting sales and maximizing profits.
Technological Advancements and Astrology’s Expansion
ts knowledge, which first spread through newspapers and later reached a more focused audience via magazines, has become a popular cultural product extensively highlighted in books over the past century. With the advancement of communication technologies, the market for astrology expanded alongside these developments. During the 1990s, astrology services became available through hotlines on the first private television channels. Television, recognized as a potent medium, adapted popular culture products like astrology into social life, effectively integrating them into the mainstream.
Astrology and Modern Life
Modern individuals would likely handle the challenges of life more effectively if they stayed physically fit, well rested, free from chronic diseases and financial stress, surrounded by close family and friends, and took pride in meaningful work. More money does not lead to more happiness.In any society culture and astrology together gives charm and happiness .
check out our next blog Stressed, Anxious, Angry? Unmask the Astrological Roots Click here
