Main media and Astrology as a reflection of the culture Industry
Astrology, which originally aimed to interpret and predict natural occurrences and later delved into administrative and ideological matters, has entered a new era with the rise of mass media. Daily forecasts, absent from astrology for nearly a millennium, were reintroduced in the 1930s through newspapers. Astrology has transformed into a standardized cultural product produced and widely distributed by mass media for the masses. It is embraced by psychology without reservation as it embodies the pinnacle of historical psychological knowledge. Indeed Main media and Astrology is a reflection of the culture Industry .
Astrology, originally intended to interpret and predict natural phenomena, subsequently expanded its focus to encompass administrative and ideological subjects. With the advent of mass media, astrology has entered a new era. Daily forecasts, which had been absent from astrological practice for nearly a thousand years, were reintroduced in the 1930s through newspapers. Astrology has since evolved into a standardized cultural product that is both produced and widely disseminated by the mass media for the general public. It is enthusiastically embraced by psychology, as it represents the culmination of historical psychological knowledge.
From the latter half of the twentieth century onwards, astrology’s popularity experienced significant growth in numerous European countries, notably Germany, in tandem with the burgeoning media landscape. Notably, even figures such as Hitler displayed a keen interest in astrology. It found its way into countless media platforms, including magazines, TV programs, various digital video broadcasts, hotlines, and even on global social media platforms. Astrology has emerged as one of the most prominent trends in popular culture.
Astrology has been commodified in numerous publications, television programs, and websites. Services such as birth chart predictions and paid astrological consultations are readily available. The media widely disseminates horoscopes, tapping into the human desire for hope and anticipation, as well as fear. Commercial astrology, including forecasts about the romantic lives of the general public in newspaper columns, attracts a substantial customer base. Newspapers played a pivotal role in promoting astrology before the internet removed constraints of time and space, as they incorporated astrology into their content to draw in more readers.
Topics like diets linked to Zodiac signs, fashion influenced by Zodiac signs, and character analyses based on children’s Zodiac signs have intertwined with astrology and found a niche within newspaper columns. These sections cater to the capitalist industry by showcasing popular trends and fashionable products, with the goal of boosting sales and maximizing profits.
The knowledge of astrology, which initially began in newspapers and later reached a more focused audience through magazines, is one of the popular culture products that have been extensively highlighted in books over the past century. With the advancement of communication technologies, the market for astrology expanded alongside these developments. During the 1990s, astrology services became available through hotlines on the first private television channels. Television, recognized as a potent medium, adapted popular culture products like astrology into social life, effectively integrating them into the mainstream.
The modern man would likely be much more resilient to the toils of living if he were physically fit, well rested, free of chronic diseases and financial stress, sundered by close family and friends and felt pride in his meaningful work. More money does not lead to more happiness.In any society culture and astrology together gives charm and happiness .
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